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© Stephen K. Kwan 2020
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Ad Council campaign from White House task force will tout alternatives to bachelor's degree
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A yearlong ad campaign led by the Ad Council in association with the White House, Apple, and IBM will “shine a light on how young and working adults can develop the skills in demand for today’s job market…while also seeking to raise awareness of the wide variety of educational options available, such as coding bootcamps, on-the-job apprenticeships, certifications, associate’s degrees and more." The ad campaign, originally set to run through 2020, will promote awareness that many well-paying career paths are open to non-degreed persons. It is in line with the administration’s view that the 4-year degree is only one option to consider. The article also discusses the possible effects of such a campaign influencing people who would benefit from college into lower-income career paths.
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